Best Strategies for Saving on Flights and Hotels

As a business owner, you always look for ways to save money when running a business. Amongst all areas business travel is one key area where you can find savings on flights and hotels. By following the best booking strategies and utilizing affordable options, travelers can reduce the cost of their business trip.

Here are a few ways to save on hotels and flights:

Saving on Hotels

Book hotels and flights together

Online travel booking sites offer price breaks for purchasing a flight and hotel together. Combined packages are mostly used by vacationers but also offer great value to business travelers with flexible preferences.

Surf online, book over phone

To get the best deals, browse through various online booking channels and figure out your preferred option. Get in touch with the hotel and ask them to reduce the rate further. This works as many hotels will go lower to avoid paying third-party booking fees.

Advance fees

If you are sure about your travel plans, nonrefundable hotel reservations offer the best price. Paying advance can save up to 20% on bookings made directly with hotels.

Take advantage of refundable bookings

Alternatively, you can make a refundable booking by looking for the best prices online. Hotels usually don’t have any cancellation fees like airlines.

Use corporate discounts

Businesses often negotiate with preferred hotel vendors and get discounts up to 40%. So, using corporate booking tools can give you the lowest possible fare when booking.

Last-minute travel

If you are booking in last-minute, you can find deals on unused rooms. Talk to your preferred hotels to know about possible cancellations. Also, searching last-minute booking sites such as Hotel Tonight can help you get other options.

Say no to cookies

Travel sites maintain cookies to identify customers with strong intention to buy. Clearing your browser history might give you more favorable prices.

Flight Saving Strategies

Travel during off-peak hours

Flights are cheapest between 5 am to 7 am and after 8 pm. Businesses can save an average of $116 per flight by flying at peak times.

Fly on specific days

Reports from recent studies revealed that Tuesdays, Wednesdays and Saturdays are the low cost days to fly. Flying on these days can save you money.

Take connecting flights

Direct flights are convenient, but flights with layovers will cost you less. Taking connecting flights is one of the strategies that can help you save money.

Check out from less expensive airports

When you search for flights, check the box “include nearby airports”. You can choose alternative airports that cost you less than others and not necessarily farther away.

Make early bookings

Tickets booked fewer than seven days before departure will cost you an average of 44% more than if they had been booked 15 or more days in advance.

Book on the right time

Airfares fluctuate throughout the week. Studies revealed that the best time to book air travel is Tuesday at 3 PM ET, the time when airlines will release their discounted seat inventory.

Leverage refund rules

Bookings made at least 7 days in advance can be canceled within 24 hours. This creates a grace period in which you can cancel your bookings if your travel plans are not final.

These strategies can help you save money while booking flights and hotels.

The Benefits of Buying A Nursing Staffing Franchise

Buying a nursing staffing franchise has potentially many key benefits when starting a new healthcare agency. Let’s take a look at some of those key benefits are understand the value of proposition when entering into a franchise.

This type of business opportunity has many pros and cons, but we will mainly be looking at the benefits and how they can affect you in your business decision.

Key Benefits:

Benefits #1: Plug and Play

When buying a franchise, you will not have to worry about many aspects of the business startup process. This has been done for you already by the franchise, they typically will provide you with the forms you will need, the logo you will use, you will have to use the franchise name and the software is also provided for you. You will have to abide by their rules and processes. Nothing about what you will have to do will be unique to your franchise. The franchise has rules that you will have to follow and as long as you follow those rules you are allowed to continue managing the franchise.

Benefit #2: As long as you are willing to spend you are fine.

Buying a franchise can be expensive: Typically the fees run from $25,000 to $100,000 for the franchise fee. The franchise fee is the fee they will charge you to allow you to use their name. The Franchise will expect you to represent them is such a way that they determine what that will look like. You will be expected to rent a location, buy furniture, buy their software, etc.

Benefit #3: Ongoing support

You will be charged a continual franchise fee and that fee will depend on your gross sales. Sometimes the fee starts at a certain amount monthly and grows as your gross sales grow. The franchise fee is in place for the franchise company to continue providing you support and the licensing fee to continue using their name. Fees can vary, but typically you can expect between 5% to 10% of gross sales.

Benefit #4: Selling the Franchise

This is a huge benefit, because when you at one point feel this business is no longer what you want and wish to sell it, they typically help you sell the franchise. You will have to typically pay what is called a “Sale Multiplier” basically what that means is you will only get a certain percentage of the sale minus any expenses you owe the franchise. This is something you need to be aware of because the franchise is never really yours, it belong to the franchise company and you must follow the rules.

Artificial Intelligence Is a Must, Not a Need

WHAT DOES ARTIFICIAL INTELLIGENCE MEAN?

Artificial Intelligence refers to the vicinity of science and engineering focusing on developing the machines as intelligent as the humans. They are created to be fitted into place on behaviors that human regard as intelligent i.e. simulation of human behaviors which they consider as intelligent via the use of machines.

It is all concerned with developing the intelligent computer programs. The main objective behind the adoption of AI is to enable a machine to discover, analyze and crack the problems in parallel.

It is not essential that the computer programs developed are as intelligent as humans in all aspects. But in some aspects, the machine fitted with artificial intelligence can be even more intelligent than humans.

The future of artificial intelligence will change everything in our lives.

WHY DO WE NEED ARTIFICIAL INTELLIGENCE?

The integration of artificial intelligence into the computer programs, assists to create more efficient and effective systems. The opportunity in the form of AI is challenging and efficient at the same time.

The glaring pitfall to be kept in mind while talking about the efficiencies and the opportunities offered by this hi-tech world is that the amount of data being generated on a daily basis is rapidly increasing and it is becoming impossible to mine and analyze the data fully. The amount of data generation has made it impossible for the humans to deal with i.e. it has exceeded the capabilities of humans that they can extract the valuable information out of it.

The skilled professionals in the field of data science with the expertise and their skill sets try to create correlations between various inputs in order to draw out a specific output. But with the sheer volume of data, it has become relatively impossible to correlate every possible input.

This is where Artificial Intelligence can help. Incorporating AI into the systems lets you purify the raw facts into useful and palatable information.

The driver seat in the field of artificial intelligence is handled by the fresh and innovative codes generally referred to as algorithms.

Let us consider an example to understand how the AI works:

Facebook is a very popular social media platform. Facebook deciphers the user’s likes, the activities etc. and then determine what all content is to be placed on his/her news feed. The longer the time you remain active on Facebook, the more and more data is being generated and stored in the warehouse.

The systems incorporated with AI uses the deep learning to get the incessant feedbacks on its algorithms as the users interact. This way the algorithms generally referred to as coding assist the Facebook to analyze the interactions of the users to determine the content to be mentioned on the news feed.

Not only Facebook, even Twitter uses the concept of AI to position the tweets based on the users’ relevance and interests and also suggest them the tweets as per their interests.

Coworking Spaces for Business Travelers

Travelling is a very basic component of every business institution. Meeting with the partners and remote coworkers every now and then is crucial to intensify the growth of the business. Generally, the business executives prefer meetings in person. For countless reasons you may have to travel to different cities or countries and host business meetings.

However, the work ethics has changed significantly in the world, making things more digitalized but there are not enough ideas in the world that can put an end to business travelling. While hotel conference rooms are always a pick for the business travellers, the meetings can also be held in the coworking spaces.

Hotel conference rooms charge immensely to arrange meetings. And since these meetings are quite frequent, you always look for an outlet that can save you some money. So today, we will be discussing some of the choices that you have to hold meetings or presentation for your business-

Business Centers- To begin with, we would like to introduce Business Centers as your initial choice of holding business meetings. This alternative does not require any former investment. The presentation rooms and business meeting rooms are rented on hourly basis or for days. You can rent the room as per your needs. Most of these places are equipped with internet, printers, workstations, meeting tables in different sitting capacities, projectors, etc. The Business Centers are designed to give you real-life office experience on a remote location.

Business Hotels- As we were discussing earlier, Business Hotels is the common-most choice of every business traveller to host business meetings. These hotels usually have meeting rooms, classrooms, private office, individual desks etc. The ambience is amazing and you can also quickly arrange lunch for the clients. The Business Hotels are usually equipped with all the major amenities that you may need to hold meetings. The rent however is a troublesome element. You will find business hotels to charge massively for the services delivered. You can rent it for hours or days, as per your needs. Of course, you can also stay at the same hotel and make arrangements for the meeting.

Coworking Spaces- One of the most pragmatic option that is available on an affordable rate are the coworking spaces. Coworking spaces are still creating their market as not many business people know about it. These offices are available at low prices and can be rented for hours or days. They have fine suitable for different kinds of professionals. The amenities that you get at coworking spaces are internet, projectors, meeting rooms, etc. You can also conduct meetings in the dedicated coworking places and meet new people. This will also help you to connect with professionals that may help you with your business as well. It is a perfect choice for the professionals with budget constraint.

How To Use A Call to Action for Better Advertising Response

Wouldn’t you like a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste?

Here’s an insider tip.

Hey, you and me… we’re in the marketing trenches together. Every day. And we’ve lived to tell about it.

But what may surprise you is that very few business owners employ this simple but powerful “tool” in their advertising.

This tool I’m hinting at is called… tada… a call to action.

What? Yes, it’s a call to action.

If you don’t ask, then you don’t get. Sounds reasonable, right? But very few business owners (or their creative staff) use this simple tactic to boost sales.

All… and I mean all the marketing pieces that I write, and this includes white papers, print ads, landing pages, emails, you name it, includes some sort of call to action.

It’s the very core of the type of advertising I use. This is called direct response marketing. And it works… like gangbusters, if done correctly.

Why Use A Call To Action (CTA)?

First of all, it works. It’s a great way to move people down the sales funnel.

Second, it measures the effectiveness of your copywriting.

Think about it. The more responses you get directly indicates how compelling your copy must have been. In other words, your copy message is doing its job.

Now that you know the advantages of using a CTA, let’s look at a few examples. They’re not as difficult to come up with as you may think.

When you think about your “call to action” think about what objective you want the reader to do…

… sign up for a webinar, download some information, visit your store or call now.

Pretty simple, right?

If you’re stuck or just can’t find good ideas for your call to action, then start an advertising swipe file.

I’ve talked about this before but as a reminder, a swipe file is a collection of good ads that are producing good results. And how you’ll know that these are “good” ads is that you’ll see them running over and over again.

Savvy marketers do not like to spend money on advertising that is not producing. It’s all about a good ROI (return on investment). And only good direct response marketing gives you this opportunity.

Now while I’m on the subject of putting together your CTA, it’s only natural to talk about your writing style. Specifically, the words you choose.

According to social-media-scientist Dan Zarrella, verbs outperform adverbs, adjectives and nouns when eliciting ‘shares’ on Twitter.

This is true not only for Twitter and other social media but nearly any media outlet.

Here’s a few bold verb examples that produce results:

Register

Subscribe

Buy

Download

Donate

These are much better than the plain old vanilla ‘click here’ and be sure to tell your reader what benefits she’s getting, for example…

Download your free copy of our business survival guide

Subscribe to get your free reports

Register now to get in on this webinar

And so on.

Now let’s add some urgency to the mix.

We humans sometimes need a bit of pushing sometimes. Adding some sincere urgency to drive the funnel can be just what’s needed to get us moving.

Here’s a few examples to get your creative juices flowing…

Offer expires

First 50 people only

Hurry, the price goes up at noon today

While supplies last

And one of personal favorites is ‘Immediate Download.’ It’s a great call to action because folks like downloads and they like immediacy. Bam. Here you got both.

Last, let’s talk about risk. Actually, let’s talk about reducing removal or removing risk from your offer or call to action.

As you can imagine, risk removal or reversal is a powerful marketing tool.

How do we lower the risk?

Oftentimes doing business for the first time with a new company is a scary deal. After all, you know or trust this “new company.” And who hasn’t been burnt before. Heck, these days trust has flown out the window, right?

So why not start by truly focusing and empathizing with your prospect and clients. Put yourself in their shoes. Again, they do not know you and they don’t trust you. Make a point to earn their trust… and keep earning their trust.

Prove that you truly care by showing them you’ll shoulder the risk. Communicate this in all your marketing messages.

Here’s a few examples…

“Start your no-obligation 30 day free trial”

“You have a no-hassle, no-questions asked, 100% money back guarantee”

“Not Satisfied? No Problem! We’re double your money back immediately”

You get the idea.

Use these ideas to create a strong “call to action” in your next advertising pitch.

Yours for bigger profits,