Pop Music Producer Roadblocks to Success

Wannabe producers always have at least one fatal flaw. Now the flaw varies from person to person, but they basically fall under 3 categories. So to lets list out the rules to keep you in the game.

People Skills

Lets start with the granddaddy. This is a people biz hombre. You deal with people all the time, whether it be label execs, engineers, or the talent you are producing.

Because of this critical point your people skills will make or break your career. This may seem overrated if you come from the school of thought that says, “if I get a single it will be enough.” Honestly, maybe. But your success is so much more likely if you treat people in a way that makes them feel good.

That is what brings Rick Ruben success in this industry. That man is unquestionably the biggest thing on the scene. He has hits in all genres from Rap, to Country and people want to work with the cat because he makes them feel good, and alive.

Do you do this?

If not maybe its time to learn. Go get a copy of How To Win Friends And Influence People by Dale Carnegie. It could be a career changing book

Overshadowing

The second mistake that many produces make is to cast a looming shadow over an entire project. This is usually because the producer is a control freak. This type of producer has their fingerprints all over an album, and the artist feels suffocated by their presence.

Music is supposed to be an outflow of a vision. A song comes to life out of an artist, if they feel stifled by an overbearing oppressive regime you are not going to get the best production out of them. That is the truth.

Now, that does not mean that a good producer cannot point out flaws and errors, it just means that it should be done in a way that makes the talent want to change, not hole up and die.

Work on allowing the artist to breathe. Give them space to be an artist, but yet keep the project moving forward. Its tough, but hey that’s your job.

Limited Chops

The last area that hang up wannabe producers is a limited pallet of chops. This shows up in the inability to get the sounds, beats, or vocal takes because of lack of knowledge. A know-it-all attitude is a sure way to shoot yourself in the foot.

Disaster Recovery Plan

A disaster recovery plan is a documented process to recover and protect a business IT infrastructure in the event of a disaster. Basically, it provides a clear idea on various actions to be taken before, during and after a disaster.

Disasters are natural or man-made. Examples include industrial accidents, oil spills, stampedes, fires, nuclear explosions/nuclear radiation and acts of war etc. Other types of man-made disasters include the more cosmic scenarios of catastrophic global warming, nuclear war, and bioterrorism whereas natural disasters are earthquakes, floods, heat waves, hurricanes/cyclones, volcanic eruptions, tsunamis, tornadoes and landslides, cosmic and asteroid threats.

Disaster cannot be eliminated, but proactive preparation can mitigate data loss and disruption to operations. Organizations require a disaster recovery plan that includes formal Plan to consider the impacts of disruptions to all essential businesses processes and their dependencies. Phase wise plan consists of the precautions to minimize the effects of a disaster so the organization can continue to operate or quickly resume mission-critical functions.

The Disaster Recovery Plan is to be prepared by the Disaster Recovery Committee, which includes representatives from all critical departments or areas of the department’s functions. The committee should have at least one representative from management, computing, risk management, records management, security, and building maintenance. The committee’s responsibility is to prepare a timeline to establish a reasonable deadline for completing the written plan. The also responsible to identify critical and noncritical departments. A procedure used to determine the critical needs of a department is to document all the functions performed by each department. Once the primary functions have been recognized, the operations and processes are then ranked in order of priority: essential, important and non-essential.

Typically, disaster recovery planning involves an analysis of business processes and continuity needs. Before generating a detailed plan, an organization often performs a business impact analysis (BIA) and risk analysis (RA), and it establishes the recovery time objective (RTO) and recovery point objective (RPO). The RTO describes the target amount of time a business application can be down, typically measured in hours, minutes or seconds. The RPO describes the previous point in time when an application must be recovered.

The plan should define the roles and responsibilities of disaster recovery team members and outline the criteria to launch the plan into action, however, there is no one right type of disaster recovery plan, nor is there a one-size-fits-all disaster recovery plan. Basically, there are three basic strategies that feature in all disaster recovery plans: (a) preventive measures, (b) detective measures, and (c) corrective measures.

(a) Preventive measures: will try to prevent a disaster from occurring. These measures seek to identify and reduce risks. They are designed to mitigate or prevent an event from happening. These measures may include keeping data backed up and off-site, using surge protectors, installing generators and conducting routine inspections.

(b) Detective measures: These measures include installing fire alarms, using up-to-date antivirus software, holding employee training sessions, and installing server and network monitoring software.

(c) Corrective measures: These measures focus on fixing or restoring the systems after a disaster. Corrective measures may consist keeping critical documents in the Disaster Recovery Plan.

The Plan should include a list of first-level contacts and persons/departments within the company, who can declare a disaster and activate DR operations. It should also include an outline and content stating the exact procedures to be followed by a disaster. At least 2-4 potential DR sites with hardware/software that meets or exceeds the current production environment should be made available. DR best practices indicate that DR sites should be at least 50 miles away from the existing production site so that the Recovery Point Objective (RPO)/Restoration Time Objective (RTO) requirements are satisfied

The recovery plan must provide for initial and ongoing employee training. Skills are needed in the reconstruction and salvage phases of the recovery process. Your initial training can be accomplished through professional seminars, special in-house educational programs, the wise use of consultants and vendors, and individual study tailored to the needs of your department. A minimal amount of training is necessary to assist professional restorers/recovery contractors and others having little knowledge of your information, level of importance, or general operations

An entire documented plan has to be tested entirely and all testing report should be logged for future prospect. This testing should be treated as live run and with ample of time. After testing procedures have been completed, an initial “dry run” of the plan is performed by conducting a structured walk-through test. The test will provide additional information regarding any further steps that may need to be included, changes in procedures that are not effective, and other appropriate adjustments. These may not become evident unless an actual dry-run test is performed. The plan is subsequently updated to correct any problems identified during the test. Initially, testing of the plan is done in sections and after normal business hours to minimize disruptions to the overall operations of the organization. As the plan is further polished, future tests occur during normal business hours.

Once the disaster recovery plan has been written and tested, the plan is then submitted to management for approval. It is top management’s ultimate responsibility that the organization has a documented and tested plan. Management is responsible for establishing the policies, procedures, and responsibilities for comprehensive contingency planning, and reviewing and approving the contingency plan annually, documenting such reviews in writing.

Another important aspect that is often overlooked involves the frequency with which DR Plans are updated. Yearly updates are recommended but some industries or organizations require more frequent updates because business processes evolve or because of quicker data growth. To stay relevant, disaster recovery plans should be an integral part of all business analysis processes and should be revisited at every major corporate acquisition, at every new product launch, and at every new system development milestone.

Your business doesn’t remain the same; businesses grow, change and realign. An effective disaster recovery plan must be regularly reviewed and updated to make sure it reflects the current state of the business and meets the goals of the company. Not only should it be reviewed, but it must be tested to ensure it would be a success if implemented.

How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.

Breakdancing: The Roots of The Street Dance

Breakdancing is the street dancing which began around 1969. Most people will agree that the superstar James Brown began the whole thing with a dance called the “Good Foot”. James Brown was a real innovator and his dancing was something to behold. He did things with his feet that would give most of us a couple of broken legs!

Simultaneously in the ghetto, what is known as the “dance battle” became very popular and in many cases replaced gangster warfare as a method to end disputes. Breakdancing lent itself very well to the dance battle and the Good Foot was a perfect base for breakdancing.

Street dancers adopted the Good Foot which, for a short period, became known as the B-Boy and then breakdancing. Back then the dance moves were a lot different to the kind of breaking we see today. There were no popular, documented moves such as the headspin or the windmill. The dancers simply used their feet and nothing else. Some would argue that this “old style breaking” is more complicated than the kind of dancing we see these days.

Some of the floor work improvised back then was fantastically complex. If you go to a modern breakdancing competition you won’t see many of the old school moves but you will see a lot of gymnastics. Impressive though this is, there are those that think breakdancing has lost its roots a little. On the other side of the coin you have people saying that it’s just an evolution.

As a way to solve street battles and gang violence it was inspired. You were finding that amazingly, the gangs were using breakdancing instead of fighting. The breakdancing “battle” took on a world of its own. Of course there were still fights and inevitably sometimes a sore loser in a breaking battle would resort to violence.

Out of all this, breakdancing crews were formed. The members of a crew would practice and dance together. This is when the first very basic breakdancing choreography came about. One crew would invent a move which would inspire an opposing crew to go one better. For some of these guys breakdancing was literally the difference between life and death. They were very dedicated to what they were doing.

Just as all these new breakdancing crews were bursting onto the scene a guy called Afrika Bambaataa embraced the genre. Afrika Bambaataa is a legendary figure in the hip hop world. He was largely responsible for bringing breakdancing into the general public’s consciousness. He got to know all the crews and encouraged them to develop what they were doing. Bambaataa’s “Zulu Kings” breakdancing crew became a force to be reckoned with, winning many battles.

Since then breakdancing has continually progressed and more and more very talented dancers were bringing their skills into the arena. There were new moves being invented by the week and it wasn’t long before we had headspins, windmills, backspins and all the other high energy, acrobatic moves we see these days.

The “Rock Steady Crew” were one of the groups to pioneer this new school breaking. These guys along with Charles Ahearn who made the seminal hip hop movie “Wild Style” were to bring breakdancing fully up to date and the dancing phenomenon became much more popular. There was no stopping the onward march of the break dance.

Nowadays breakdancing influences a lot of the choreographed dance routines which are an integral part of a modern pop record release. You have young kids coming up who are really into it and the genre is experiencing something of a renaissance. There’s no doubt about it, breakdancing is here to stay and if you want more info a quick search on the Internet will turn up thousands of references to this modern art form.

Shedding A Light on Green Bonds

The Government is aiming for a greener economy. Businesses and organizations are trying to support their production through green resources. Green economy, green bonds, green business and going green has become the current anthem worldwide! We know what green economy and green business mean but as I wasn’t aware of ‘green bonds’ initially, same will be the case with many of you. So, today with the help of this article, let’s gain an understanding of the term.

Green bonds: In simple language, these are the bonds issued by the Government and are tax-free. These bonds are used for underdeveloped localities mostly by municipalities or federally qualified organizations. The purpose of these bonds is to finance projects which are aimed at achieving energy efficiency, protection of aquatic and terrestrial species, curbing pollution, managing water quality and quantity and clean transportation, to name a few. Due to the tax-free status, purchasing this bond accounts for a lucrative investment when compared to a taxable bond. This tax-exempt status acts as a financial incentive to handle social issues such as preserving energy sources and climate change.

Qualifying for a green bond requires:

1. The building is at least 20 acres in the size
2. The project will receive a minimum of $5 million from the state or the municipality
3. A minimum of 75% of the building is registered for Leadership in Energy and Environmental Design (LEED, a rating system developed to measure the environmental impact of the building) certification.

Certain benefits of green bonds are:

Reducing the cost of the project: These bonds are an excellent system of saving a large amount of capital to support environmental investment. Ideally suited for large-scale green projects such as solar and wind development which require capital investments prior to revenues and which generate modest revenue over a long time-period.

Investor demands: Due to the increasing awareness for a green financial market, there is a constant demand of socially responsible investment projects. Owing to this scenario, investors are expressing strong interest in purchasing of green bonds. While retail investors seek investment through their brokers and fund managers, institutional investors use these bonds to handle social, economic and Government mandates. Before green bonds came into the picture, it was a struggle to address these mandates with fixed income tools. This is the reason why these bonds have been successful in attracting new investors thereby providing a new platform for future issuances.

Building brand value: As the major provider of these bonds are the Government, they strike the chance and brand themselves as innovative and dedicated to keeping pace with the green projects.

Leadership: Talking about the future, green bond issuers are the leaders of the world. With their active participation, they can encourage municipalities to participate and create a reputation for monetary innovation. This will make way for upcoming projects in financing environmental projects.

Sharing the time when efforts are put-in to preserve the environment, green bonds are an altogether new opportunity for investors and issuers. Apart from the above-mentioned benefits, green bonds are known for several other advantages over other financing options, some of which are:

Providing a medium to access sustainable investments in a fixed income market in familiar and low-risk surroundings.

Allowing the municipalities to develop a public-private partnership to speed-up the process of energy efficiency and technological advancement.